Online Marketing Agency

Search Engine Advertising (SEA) offers many benefits to businesses. Here are some of them:

1. Fast Results: With SEA, businesses can immediately advertise to a specific target group, quickly gaining potential customers.
2. High Reach: Search engine advertising allows businesses to target their advertisement to a large number of users, increasing their reach and heightening the potential for new customers.
3. Targeted Advertising: With SEA, businesses can specifically target certain keywords, locations, devices, and even times of day, maximizing the impact of the ads.
4. Cost Efficiency: Search engine advertising allows businesses to effectively utilize their marketing budget by only paying for ads that are actually clicked on.
5. Measurability: With SEA, businesses can easily track and analyze their campaigns to see which ads are performing the best and which changes need to be made to improve performance.

All these advantages make search engine advertising an attractive option for businesses wanting to expand their online presence and customer base.

We're happy to discuss whether search engine advertising is right for you – we look forward to your message. To prepare, you could think about the following question: How much revenue, on average, does a new customer bring you? We're interested to know.

Yes, we think so. Organic search engine optimization (SEO) is still relevant. Although paid advertising and social media have become important channels for distributing content and generating traffic and leads, organic search still plays a crucial role in the visibility of businesses and brands on the internet.

A high ranking in organic search results can help a website receive more traffic and gain higher authority in its industry. It can also contribute to a website being perceived as credible and trustworthy, which in turn can increase the conversion rate.

Additionally, organic search plays a vital role in user experience as it allows users to quickly and easily find the desired information, rather than having to sift through paid advertisements or other unrelated results.

It is important to stress that SEO is a continuous process that adapts to the ever changing algorithms and best practices of search engines. To be successful, businesses need to regularly review and adjust their SEO strategies.

Content marketing is a strategy where businesses create and distribute relevant, useful, and entertaining content in order to build a relationship with their target audience and strengthen their brand. It can offer a variety of benefits:

1. Increase in visibility: By regularly creating and distributing relevant content, businesses can increase their visibility on the internet and drive more traffic to their website.
2. Strengthening of the brand: Through the creation of content that caters to the needs and interests of the target audience, businesses can underline their expertise and authority in their industry, thereby strengthening their brand.
3. Generation of leads: By providing useful content that helps the target audience solve their problems or achieve their goals, businesses can generate interest and prompt potential customers to convert.
4. Improving customer retention: By regularly providing useful and entertaining content, businesses can strengthen their relationship with their target audience and increase their customer loyalty.
5. Cost savings: Compared to other forms of advertising and customer acquisition, such as paid advertising, content marketing can be more cost-effective as it aims to drive organic traffic to the website by creating high-quality content.

Search Engine Marketing (SEM) plays a critical role in being discovered amongst the multitude of X million websites on the internet. SEM is divided into Search Engine Optimization and Paid Listing (known in German as Sponsors-Link). In the realm of SEO, a distinction is drawn between On-Page and Off-Page Optimization. The On-Page Optimization encompasses all measures that a website operator can directly influence This includes not only the content but also the website's source code. According to the criteria of the World Wide Web Consortium (W3C) this should semantically contain correct, error-free HTML– and CSS-Code. Due to past attempts of manipulation, less emphasis has been put on On-Page by the major search engines. The main criterion now lies on Off-Page Optimization.

Off-page optimization refers to all measures that you as a website operator do not have a direct or only limited influence on. The main criterion in off-page optimization are the so-called backlinks (in English: back-reference). Backlinks refer to references that lead from one website to the target page. The major search engines subscribe to the theory that a target website with many backlinks is more relevant than websites with few backlinks. In addition to the quantity of backlinks, the quality or relevance are crucial criteria. The quality of a website is also measured by search engines through backlinks. This fact is of critical importance for search engine optimization. At this point, we would like to advise you on how your company can get many and above all high-quality backlinks.

Keyword advertising is another important component in SEM. Keyword advertising describes all activities to be found in the advertising spaces of search engines with the most important keywords. These advertising spaces are usually offered by the providers based on the pay per click billing model for a fee. Through platforms like Google Ads, we have the opportunity to book these advertising spaces individually for you and to design them with certain restrictions.